Ideas International and Current Analysis Ink Distribution Agreement
December 15, 2009 – Sydney, Australia
Ideas International, Inc. (IDEAS), the US subsidiary of Ideas International Limited (ASX:IDE), has signed a distribution agreement with US-based competitive intelligence research firm Current Analysis, Inc.
The agreement covers the US and EMEA regions and is aimed at bringing the best of both companies to the IDEAS customer base, while promoting its services to Current Analysis clients and prospects.
Stephen Bowhill, Ideas International CEO, commented, “This is a win-win arrangement. Current Analysis is a talented analyst firm serving markets parallel to our own, with a blue chip client base in the telecom market that Ideas International can leverage. Large telecom clients of IDEAS already benefit from using our server consolidation and carbon tool (Server CAR), but the Current Analysis reach is greater than ours due to its much broader sales network, especially in the US market.”
Ray Keneipp, Current Analysis CEO, said, “The partnership with IDEAS helps Current Analysis round out its product offering, with the addition of server coverage allowing us to better serve our clients.”
The partner organizations use a very similar research methodology that allows for easy integration of information and tools from IDEAS into the Current Analysis offering.
Said Keneipp, “The Server CAR tool and extensive server coverage in conjunction with our networking and telecom services coverage will allow Current Analysis to strengthen its IT Connection service providing our enterprise customers with a complete solution for evaluating computing, networking and telecom services.”
Stephen Bowhill added, “The two organizations are culturally similar too, which should help in cementing this relationship and we look forward to working with Ray and the Current Analysis team to provide more organizations with in-depth comparative intelligence to assist with their enterprise IT infrastructure decision-making.”
About Ideas International (IDEAS)
IDEAS is the leading global supplier of comparative intelligence on enterprise IT infrastructure. Servicing both IT vendors and large-scale IT users, IDEAS products focus on: servers; storage; virtualization and consolidation; and software and infrastructure services. IDEAS online products are backed by expert industry analysts who can also deliver specialized advisory and consulting services.
About IT Connection
Current Analysis IT Connection (http://itconnection.currentanalysis.com ) provides cost-effective, non-vendor sponsored buying advice from a company that's been providing supplier and product assessments for more than a decade. The reports on IT Connection allow users to assess suppliers quickly, easily and efficiently, and determine the best technology solutions to fit their needs so users can confidently make a buying decision.
About IT Current Analysis
Current Analysis has been helping leading technology companies improve their competitive responsiveness since 1997. Sales teams, product managers, and marketing professionals rely on Current Analysis for the latest competitive analysis and tactical advice. For more information, visit Current Analysis at http://www.currentanalysis.com.
Media Contact for IDEAS
Spectrum
Communications::
Richelle Gillett
+61 2 9954 3299
richelleg@spectrumcomms.com.au
Media Contact for Current Analysis
Marketing Manager,
Natalie Spinelli
+1 703-788-3644
nspinelli@currentanalysis.com
