Press Releases
Ideas International Signs Luenendonk GMBH as Their Master Reseller for Germany
March 10th, 2005 - Sydney, Australia
The leading global IT market research and advisory company, Ideas International Limited (IDEAS) (ASX:IDE), announced today an agreement for leading German IT consultancy, Luenendonk GmbH, to resell its i~STACK research suite into the corporate market segment in Germany.
The agreement is effective immediately and builds upon IDEAS’ strategic goal to extend its global sales reach in key geographies during the course of 2005 and beyond.
Commenting on the agreement, IDEAS CEO Ian Birks said “Ideas International has enjoyed tremendous success in recent years in making its enterprise IT tactical research portfolio available to large global multi-national corporations. This agreement develops that opportunity into the key German market. Luenendonk are an ideal partner for IDEAS. They have a well-deserved reputation for professionalism, responsiveness to customer needs and a unique value proposition with the Luenendonk Lists and Reports. We are pleased that Luenendonk view i~STACK as a natural complement to their own solution portfolio and that they share our vision as a next-generation IT research provider which can revolutionise the way that IT buyers assess technology purchase decisions.”
Luenendonk CEO, Thomas Luenendonk said “The i~STACK research suite is an indispensable instrument for intelligent and highly professional purchasing policies of corporate end-user organizations. We are pleased to enlarge our service portfolio by our co-operation with IDEAS. For Luenendonk this means a further step in the internationalization of our activities”.
IDEAS’ recently-announced unique i~STACK research architecture provides pragmatic comparative advice to assist corporate end-user organisations to make informed technology decisions as well as to better negotiate and manage enterprise IT technology contracts. i~STACK is a powerful, integrated and focused set of capabilities that has a unique differentiation in the industry, underpinned by the global facts-based Competitive Profiles database delivery engine.
About Ideas
International
Ideas International Limited (IDEAS)
was founded in Sydney, Australia in 1981 and
listed on the Australian Stock Exchange in
March 2001 (ASX:IDE). Today, the company is
the leading global provider of comparative
information for the analysis of features,
performance and ownership costs of
enterprise equipment used in IT
infrastructure deployment.
The company has a strong worldwide research focus and has staffed offices located close to the business centres in Sydney, New York (USA) and Oxford (UK). In January of 2004 Ideas International acquired the US-based IT research firm, DH Brown Associates, Inc. thereby adding a powerful analyst capability to its established database delivery engine.
About Luenendonk
GmbH (www.luenendonk.de)
Luenendonk GmbH, Gesellschaft für
Information und Kommunikation (Bad
Woerishofen, Bavaria, Germany), is a company
specializing in systematic market and
business analyses, as well as consulting
services for companies in the IT, service,
and consulting industries. The business unit
for market analyses is in charge of the
renowned Luenendonk®Lists and Studies that
serve as reliable market indicators, as well
as the market survey program.
For further information or interviews / photos, please contact:
Ian Birks
Managing Director & CEO
Ideas International Limited
Phone: + 61 (0) 2 9472 7702 (direct)
Mobile: + 61 (0) 408 64 11 22
Email:
ianb@ideasinternational.com
