Background

About Us

Ideas International (IDEAS), a publicly traded company on the Australian Stock Exchange (ASX:IDE), is the leading global supplier of comparative intelligence on enterprise infrastructure.

Our services enable end users to make better, faster decisions when selecting an IT vendor, planning a datacenter consolidation, or assessing the power and carbon footprint of their IT infrastructure. They also assist the leading global IT vendors with competitive pricing, positioning, marketing, and sales.

Our data services are driven through our core competency of consulting and analysis of the four key “S” technologies of the high-end datacenter computing infrastructure:

• Servers – enterprise servers, industry-standard servers, blades, and workstations
• Storage – enterprise storage solutions featuring hardware and software
• System Software – operating systems, system management, and virtualization
• Services – IT infrastructure support services (ranging from self help, through traditional hardware and software support and installation services, up to and including the highest levels of high availability [HA], mission critical [MC], and disaster recovery [DR] infrastructure offerings)

Our specialized focus, our powerful underlying information dataset, and our unmatched technical analyst capability in these areas effectively positions us to provide highly valued research and consulting services for both the buy and sell sides of the global IT industry.

Our History

• 1981: Ideas International is founded as an IT consultancy in Sydney, Australia .
• 1986: IDEAS begins competitive research on computer systems.
• 1989: IDEAS opens an office in the UK.
• 1990: IDEAS launches an online version of Competitive Profiles.
• 1999: IDEAS releases the CPStorage and CPService modules of Competitive Profiles.
• 2000: IDEAS opens an office in the US.
• 2001: Ideas International Limited is floated on the Australian Stock Exchange (ASX:IDE).
• 2004: IDEAS acquires the related research interests of D.H. Brown Associates, Inc., a long-established US-based provider of research and advisory services.
• 2008: IDEAS launches an online version of Server CAR (Consolidation Analysis Resource).

Our Clients

IDEAS is a truly international company that services some of the largest technology vendors and IT-user organizations in the world. We currently have deep and active relationships with 9 out of the top 10 vendors worldwide. We also have a highly impressive blue-chip client base of major global IT users. For more information, contact  –  we would be delighted to talk you through some of those company names and give you examples of the kind of value that customers are receiving from our services.